Nike 'today was a good day' by Nike Brand Kitchen

4.6 5 Votes

To celebrate the release of Paul Rodriguez's third shoe, Nike SB has produced a new commercial featuring the professional skater.

The ad also features a cameo from old-school rapper Ice Cube.

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Credits

Creative director
Ean Lensch

Producer
Craig Smith

Nike Skate Group creative
Jon Humphries

Production company
Harvest

Director
The Hoffman Brothers

Executive producer
Bonnie Goldfarb, Scott Howard

Head of production
Rob Sexton

Director of photography
Max Goldman

Editor
Mark Hoffman

Sound design
Ravenswork

VFX company
The Syndicate

Music artist
Ice Cube

Song
It Was a Good Day

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