Gatwick Airport 'summer campaign' by Naked Communications

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Naked Communications has launched its first print campaign, as part of its first creative work for London Gatwick Airport since winning the business in May.

The work, which runs across outdoor, press, radio and online media, looks to encourage people to do their shopping at the airport, instead of buying everything they need on the high street beforehand.

The print executions feature a procession of aeroplanes modelling some of the latest products available at Gatwick this summer, accompanied by strapline such as: don’t leave without a good buy.

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Released: 21 July 2009

  • Food[1].jpg

    Food[1].jpg

  • Shop&Collect.jpg

    Shop&Collect.jpg

  • 24x4_Boy.jpg

    24x4_Boy.jpg

  • 24x4_Mum.jpg

    24x4_Mum.jpg

  • Gatwick800.jpg

    Gatwick800.jpg

  • 5x7.jpg

    5x7.jpg

  • 6-Sheet_digi-for-viewing.jpg

    6-Sheet_digi-for-viewing.jpg

  • 10x14.jpg

    10x14.jpg

  • 24x4_Dad2.jpg

    24x4_Dad2.jpg

  • 24x4_Parking_boots.jpg

    24x4_Parking_boots.jpg

  • 60-Day-money-back.jpg

    60-Day-money-back.jpg

  • Attitude_DPS_FINAL.jpg

    Attitude_DPS_FINAL.jpg

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Related Creative:

Credits

Clients
Patricia Conway. Gatwick Marketing, Research, Business Insight and Airline Business. BAA and Sandrine Desbarbieux London Gatwick Airport, Marketing Development. BAA

Brief
to get people to think of Gatwick as a great place for shopping, not just a great place to fly from.

Copywriter   
David Feldman

Art director  
Adam Fish

Planner (creative agency)
Will Colin

Media agency  
Mindshare

Media planner
Mindshare

Media spend
£600k

Photographer
Barnaby Wishire / David Sykes

Photographer's agency 

Swerve

Retouching company 
Jill Wooster

Exposure 
Print, Outdoor, Radio, In airport, Online, Digital escalator panels

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