LG 'cyclist' by George Patterson Y&R Sydney

4.0 2 Votes

George Patterson Y&R Sydney has created this new TV spot to showcase the live pause, record and rewind capabilities of the LG Full HD Plasma TV with Timemachine.

A regular guy takes time out from watching the Tour de France to enjoy some afternoon golf and putt a few holes in his garden.

However the cyclists, displeased at the interruption and continued delay to their progress, gather in his garden in a bid to ask him to resume watching.

The piece was directed by Paul Middleditch.

Share On:

Released: 22 July 2009

Related Creative:

Credits

Client
Warren Kim, TV Category Manager, LG Electronics Australia

Brief
Launch LG’s new Full HD Plasma TV with Timemachine which allows you to pause, rewind and record live TV

Copywriter
Bart Pawlak

Art director
Robbie Kantor

Media agency
Mindshare

Production company
Plaza Films

Director
Paul Middleditch

Post-production
The Editors

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

LG 'so real it's scary' by SuperHeroes Amsterdam

LG 'so real it's scary' by SuperHeroes Amsterdam

LG's new TV spot, created by SuperHeroes Amsterdam, shows elevator passengers tricked into believing the floor has given way beneath them.

LG 'optimus black' by Publicis Modem

LG 'optimus black' by Publicis Modem

LG is promoting its new Android smartphones with an outdoor, print and digital campaign.