Toshiba 'hands' by Grey London

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LONDON - Toshiba is promoting the launch of its mini notebook with an online ad that features fingers with smiley faces painted on them, being happy about using its keyboard and features.

The ad, directed and produced by Th1ng for Toshiba's ad agency Grey London, shows a hand using the keyboard, while one-by-one its fingers appear with smiley faces dancing in front of the screen.

Text appears across the screen explaining that the notebook has up to nine hours battery life for busy fingers, a full sized keyboard for happy fingers and hard drive protection for clumsy fingers

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Released: 22 July 2009

Credits

Project                                   
Toshiba ‘Hands’

Writer          
                          
Lee Brook

Art editor        
                       
Nick Rowland

Director   
                              
Alon Ziv, th1ng

Producer                      
          
Lydia Russell, th1ng

Executive producer
   
Dominic Buttimore

Animation and compositing

th1ng

Production
                       
th1ng

Post-production  
                   
th1ng

Exposure
                               
Online

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