Liberty 'where do they go?' by Will MacNeil

0.0 0 Votes

A man made out of paper documents who roams the streets is the star of an online film designed to highlight how the government's actions can jeopardise the privacy of people's personal data.

The film, which is being used by leading campaigning group Liberty, aims to increase opposition to the government’s identity cards proposal as well as generate awareness of how our personal data is being treated.


The ad opens with sheets of paper filled with personal information flying out of an office window and onto the street where they group together to form the shape of a person.

He then wanders down the street and onto a bus, showing how we don’t know where our information ends up. The voiceover is provided by Liberty supporter and actor Simon Callow.


The 30-second film was created by director Will MacNeil and donated to Liberty to run on its website as well as other selected sites.

Share On:

Released: 16 July 2009

Credits

Brief 
To highlight the government’s mishandling of the public’s personal information and generate support for opposition to the identity card scheme proposal

Creative agency
N/A

Writer 
Will MacNeil

Art director 
Will MacNeil

Planner 
N/A

Director 
Will MacNeil

Animator

Will MacNeil

Editor
Will MacNeil

Compositor
Richard Scarlett

Post-production 
Unit                                                                                                                                         

Exposure
Online at ITV, The Guardian, YouTube and www.liberty-human-rights.org.uk .

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

EMMA 'Keep the far right, right out' by Team Saatchi

EMMA 'Keep the far right, right out' by Team Saatchi

EMMA, an organisation that encourages multi-culturalism and diversity, has launched a hard-hitting campaign to highlight the dangers of voting for the far-right.