BBC One 'Bang Goes the Theory' by Red Bee Media

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Red Bee Media has created this new print campaign to promote new BBC One science series, Bang Goes the Theory.

Bang Goes the Theory is a weekday programme for school-age kids featuring a range of scientific tests and experiments that reveal the mechanics of existing theories.

The posters feature brightly coloured images of sensory theories including tickling oneself and pinching oneself to discover whether it has the same effect as if someone else were to do it.

The show is due to air on 27 July.

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Released: 23 July 2009

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Credits

Project name                        
Bang Goes the Theory

Client                          
Kate Fenske, Head of Marketing, BBC One

Creative Director          
James Spence

Creative Head             
Rachel Webb

Brief                           
Promote launch of new science show, Bang Goes the Theory                                                                                     

Creative                      
Hodge, Neil Aitkin

Media Agency             
MPG

Illustrator                    
James Joyce

Exposure                   
National 6 Sheets

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