Volkswagen 'efficiency idents' by DDB London

3.8 5 Votes

DDB has created a set of idents to coincide with Channel 4 documentaries in a bid to promote Volkswagen's efficient technologies.

In line with the current 'VW efficiency' campaign, the idents feature entertaining scenarios based on the economical technologies, including the Direct Shift Gearbox and BlueMotion.

The four 15-second idents characterise the efficient technologies of VW cars featuring the BlueMotion elephant who uses little fuel to go long distances as well as Wilbur Gengi who shows off his powerful TSi kicking technique.

The idents all finish with the new campaign endline: Volkswagen. Taking you further.

Video 1: bluemotion

Video 2: coconut

Video 3: rocket

Video 4: football

Share On:

Released: 23 July 2009

Creative in this campaign:

Credits

Project name 
Channel 4 Efficiency idents

Brief
Communicate Volkswagen’s four core efficient technologies: DSG, TSI, TDI and BlueMotion

Copywriter
Hunter Somerville / Graeme Hall

Art director
Graeme Hall / Hunter Somerville

Media agency
MediaCom

Production company
Smuggler

Director
Neil Harris

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Volkswagen 'true life costs' by DDB UK

Volkswagen 'true life costs' by DDB UK

DDB UK has launched a new digital campaign for Volkswagen as part of its ongoing 'Unbelievable Value' series, with the aim of promoting the car to consumers as good value for money.

Volkswagen 'unbelievable value' by DDB London

Volkswagen 'unbelievable value' by DDB London

Volkswagen has launched a new campaign to highlight its servicing and APR deals.