Volkswagen 'efficiency idents' by DDB London

3.8 5 Votes

DDB has created a set of idents to coincide with Channel 4 documentaries in a bid to promote Volkswagen's efficient technologies.

In line with the current 'VW efficiency' campaign, the idents feature entertaining scenarios based on the economical technologies, including the Direct Shift Gearbox and BlueMotion.

The four 15-second idents characterise the efficient technologies of VW cars featuring the BlueMotion elephant who uses little fuel to go long distances as well as Wilbur Gengi who shows off his powerful TSi kicking technique.

The idents all finish with the new campaign endline: Volkswagen. Taking you further.

Video 1: bluemotion

Video 2: coconut

Video 3: rocket

Video 4: football

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Released: 23 July 2009

Creative in this campaign:


Project name 
Channel 4 Efficiency idents

Communicate Volkswagen’s four core efficient technologies: DSG, TSI, TDI and BlueMotion

Hunter Somerville / Graeme Hall

Art director
Graeme Hall / Hunter Somerville

Media agency

Production company

Neil Harris

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