Toyota 'hybrids' by Y&R Peru

0.0 0 Votes

Y&R Peru has created a print campaign to promote the new Toyota Priuus by making a visual play on its hybrid status.

The hybrid Toyota model is set against an enchanted forest background, populated by an array of mythical hybrid creatures.

Photographed by Luis Felipe Soto, the Fantasia-inspired beings gather around the car in wonder, pointing and admiring.

The strapline reads: "At last an hybrid that isn't just a myth".

Share On:

Released: 24 July 2009

  • Hybrids800.jpg

    Hybrids800.jpg

of

Related Creative:

Credits

Project name
Hybrids

Client
Rafael Chang, Ider Cifuentes, Toyota

Copywriter
Flavio Pantigoso, Jorge Soto

Art director
Christian Sánchez, Christopher Graham

Photography
Luis Felipe Soto

Digital artist
David Vega

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Toyota 'hero' by Saatchi & Saatchi

Toyota 'hero' by Saatchi & Saatchi

Toyota has launched a new ad for its Yaris model, featuring a cameo from Supergrass front man Gaz Coombes.

Toyota 'get your energy back' by glue Isobar

Toyota 'get your energy back' by glue Isobar

Toyota has launched an online film featuring projection mapping techniques to showcase the unique hybrid technology in their new Auris.