Royal Mail 'mail in the digital age' by Proximity London

0.0 0 Votes

Royal Mail claims to have unveiled the UK's first-ever 3D integrated campaign to help demonstrate to advertisers the power of carrying out a combined direct mail and digital push.

The new work, which combines the use of 3D anaglyph film and 3D60 audio, focuses on the idea of direct marketing and digital elements coming together to create a third enhanced dimension.

This is shown through a DM teaser pack, which contains 3D glasses and a personalised URL that opens a microsite containing a 60-second video that can be viewed in 3D.

Viewers are reminded in the spot that they are experiencing the strengths of the combination of direct and digital media.

Share On:

Released: 24 July 2009

  • RoyalMail800.jpg

    RoyalMail800.jpg

of

Related Creative:

Credits

Project name
Mail in the Digital Age

Brief
To promote to advertisers the benefits of using direct mail and digital together

Copywriter
Marcus Iles

Art director
Jason Fletcher and Albert Selezyov

Planner (creative agency)
Adrian Hoole

Designer
Nyig Tin

Exposure
Direct mail to 3,000 top advertisers and their agencies

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Royal Mail 'marketing effectiveness' by Proximity London

Royal Mail 'marketing effectiveness' by Proximity London

Royal Mail is launching a direct mail campaign to promote its new Insight Tool, driven by eBay market data to help UK businesses develop better-targeted marketing campaigns.

Proximity picks up DM passport brief

Proximity picks up DM passport brief

The Home Office has appointed Proximity to handle the direct marketing account for its Identity and Passport Services office.