BETC Euro RSCG is supporting its recent 'rollerbabies' spot for Evian with a spoof 'behind the scenes' interviews viral.
The film, which will be seeded on Youtube, sees the stars of the ad sat in directors chairs spilling the beans about the shoot.
Project
Rollerbabies: live young
Clients
Martin Renaud, Michael Aidan, Veronique Penchienati, Peter Pintens, Evian
Brief
To create an enthusiastic modern day musical comedy that positions Evian as a great contemporary worldwide brand
Writer
Valerie Chidlovsky
Art director
Agnes Cavard
Production company
Partizan
Media agency
Havas Media
Director
Michael Gracey
Exposure
TV, Online
Evian, the water brand from Danone, is urging consumers to rediscover their "inner baby" in its first TV spot in two years, returning to the baby theme from 'Rollerbabies' and 'Baby Inside'.
Evian is expanding on its successful TV and online campaign featuring digitally animated roller-skating babies.
© Haymarket Media Group Ltd.