Kidsport 'sports skills are life skills' by DDB Vancouver

3.8 3 Votes

DDB Vancouver is hoping to increase awareness of the importance of sports education with a new PSA campaign for the sports funding programme Kidsports.

In an attempt to show that "sports skills are life skills", the ads feature a number of embarrassing scenarios in which adults who failed to play sports in their youth are humiliated thanks to their lack of sporting skill and knowledge.

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Creative in this campaign:

Credits


Project
Sports skills are life skills

Client
Kidsport

Brief
Generate a better level of awareness and understanding about the importance of sport in children's lives

Agency
DDB Vancouver

Exposure
TV

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