TruTV 'whack' and 'yelling' by Mother New York

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Mother New York has created two new TV spots for US TV channel truTV, which document the over-the top reactions of people who view the action-packed truTV programming.

The first spot, 'whack', sees a man engaging with the televised action by reacting physically and whacking whomever is sitting next to him.

However, the tables are turned as he sits trussed up in bandages, watching his own truTV experience on screen.

The second spot 'yelling' shows a man shouting at his TV and in so doing apparently reprimanding his neighbours who think they’ve been caught indulging in their guilty secrets.

The work was directed by Baker Smith.

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Released: 28 July 2009

Creative in this campaign:

Credits

Copywriter
Allon Tatarka

Art director
Eric Cosper

Production company
Harvest

Director
Baker Smith

Editor
Dick Gordon

Post-production company
Click 3x

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