Gatwick Airport 'summer campaign' by Naked Communications

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Naked Communications has launched a digital campaign across London's tube network, as part of its first creative work for London Gatwick Airport since winning the business in May.

The integrated campaign, which runs across outdoor, press, radio and online media, looks to encourage people to do their shopping at the airport, instead of buying everything they need on the high street beforehand.

The digital spots demonstrate the campaign's exposure on lcd screens featured alongside escalators in London Underground tube stations.

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Released: 21 July 2009

Creative in this campaign:

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Credits

Clients
Patricia Conway. Gatwick Marketing, Research, Business Insight and Airline Business. BAA and Sandrine Desbarbieux London Gatwick Airport, Marketing Development. BAA

Brief
To get people to think of Gatwick as a great place for shopping, not just a great place to fly from.

Copywriter   
David Feldman

Art director  
Adam Fish

Planner (creative agency)
Will Colin

Media agency  
Mindshare

Media planner
Mindshare

Media spend
£600k

Photographer
Barnaby Wishire / David Sykes

Photographer's agency 

Swerve

Retouching company 
Jill Wooster

Exposure 
Digital escalator panels

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