Gatwick Airport 'summer campaign' by Naked Communications

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Naked Communications has launched a radio campaign, as part of its first creative work for London Gatwick Airport since winning the business in May.

The integrated campaign, which runs across outdoor, press, radio and online media, looks to encourage people to do their shopping at the airport, instead of buying everything they need on the high street beforehand.

There are four radio executions which promote the parking at Gatwick Airport.

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Released: 21 July 2009

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Credits

Clients
Patricia Conway. Gatwick Marketing, Research, Business Insight and Airline Business. BAA and Sandrine Desbarbieux London Gatwick Airport, Marketing Development. BAA

Brief
To get people to think of Gatwick as a great place for shopping, not just a great place to fly from.

Copywriter  
David Feldman

Art director 
Adam Fish

Planner (creative agency)
Will Colin

Media agency 
Mindshare

Media planner
Mindshare

Media spend
£600k

Photographer
Barnaby Wishire / David Sykes

Photographer's agency
Swerve

Retouching company
Jill Wooster

Exposure
Radio

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