The Scottish Government 'gary numan' by Newhaven

3.0 1 Votes

Eighties electro-pop icon Gary Numan reprises his 1979 hit "Cars" in this latest work for The Scottish Government by Newhaven creative agency.

A car appears with a personalised "Gaz" registration plate and seconds later Gary Numan himself appears in the drivers seat as the headlights go on and Numan begins singing "Cars".

An animated floating earth globe floats down next to Numan and, in a Scottish accent, explains that people shouldn't be using their cars to go short distances.

The camera then pans out to reveal Numan's car is still parked in the garage aside his mansion home.

The voiceover continues that 1 in 3 journeys are less than 2 miles and urges people to avoid using their car when they can.

 

Share On:

Released: 29 July 2009

Related Creative:

Credits

Prod co
MTP

Director
Carolyn Corben

Creative team
Chris Watson, Rufus Wedderburn

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

ONS 'paper world' by Bray Leino

ONS 'paper world' by Bray Leino

The Office for National Statistics has launched it first TV ad campaign to encourage households to complete the 2011 Census.

Tennent's Away Capacity by Newhaven

Tennent's Away Capacity by Newhaven