Old Spice 'swaggerize your wallet' by Wieden + Kennedy Portland

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Wieden + Kennedy Portland has posted four new TV spots online to promote the "Swaggerize your wallet" competition on oldspice.com.

The videos, posted on youtube, dailymotion.com, break.com, vimeo.com and veoh.com, feature instances where Old Spice is used to improve the wearers chances of being successful in his endeavours.

The videos drive users to the Old Spice website where they are invited to create and post their own Old Spice swagger commercial to be in with a chance of winning $10,000.

Video 1: arm wrestler

Video 2: karate

Video 3: arm varm

Video 4: chainsaw

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Released: 20 July 2009

Creative in this campaign:

Credits

Project name
Swaggerize your wallet

Client
Jim Urbaitis, Old Spice

Brief
To drive users to the oldspice.com website and create their own commercial extolling the magical and transformational powers of Swagger.

Copywriters
Charlie Gschwend, Andrew Dickson, Jason Bagley

Art directors
Lee Jennings, David Neevel, Eric Baldwin

Production company
Radical Media

Director
Rosey

Editor
Jon Hopp

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