Comparethemarket.com 'Sergei bloopers' by VCCP

4.8 4 Votes

The Russian meerkat Aleksandr Orlov and his side-kick Sergei are back in a new viral blooper reel from its latest ad.

The spoof outtakes from the shoot see the two meerkats messing around on set, playing tetris and inhaling helium from balloons.

A number of wardrobe and set malfunctions also occur with Sergei's computer breaking and Aleksandr loosing his pants.

Seeding on the comparethemarket.com website, the blooper film aims to further raise awareness of the price comparison site and its oft-confused sister site comparethemeerkat.com.

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Released: 30 July 2009

Credits


Project name
Aleksandr - ‘Sergei Bloopers'

Client
comparethemarket.com

Brief
To raise brand awareness and name recall

Creative team
Matt Lloyd, Rich Connell, Clem Woodward

Planner
George Everett

Media agency
Zed

Production Company
Passion Pictures

Director
Darren Walsh

Post-production
Passion Pictures        

Audio post-production
Wave Studios

Exposure
Online, Sky ‘Green Button' On Demand

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