Nike France 'Paris Saint Germaine jersey launch' by Wieden & Kennedy Amsterdam

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Nike is promoting its new home kit for the Paris Saint Germaine football team with a print campaign created by Wieden & Kennedy Amsterdam.

Shot by Alan Clarke, the images features members of the teams such as Claude Makélélé on and off the pitch.

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Credits

Project
New Paris Saint Germaine Jersey Launch

Brief
Use the launch of the new PSG home kit to herald a new spirit and an era of success for PSG.

Client
Manuel Douchez, Nike France

Copywriter
Betsy Decker

Art Director
Pierre Janneau

Photographer
Alan Clarke represented by Webber

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