Paddy Power 'concessions' by Karmarama

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After the appearance of the England cult football hero Carlton Palmer in its previous ad campaign, the Irish bookmaker Paddy Power is rolling out a spot featuring former Liverpool goalkeeper Bruce Grobbelaar.

The new ad, by Karmarama, aims to highlight the fact that Paddy Power's concession bets give customers the chance to get their money back even when they lose.

It shows the Zimbabwean stopper emerging from a kitchen fridge to give cash back to a startled Paddy Power customer.

As he approaches the punter, Grobbelaar recreates his famous "spaghetti legs" dance, first seen in Liverpool's European Cup final win against Roma in 1984.

The keeper then leaves the kitchen in a rather unusual way, departing through the dishwasher.

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Released: 31 July 2009

Credits

Project name
Paddy Power concessions

Client
Adam Perrin, head of brand, Paddy Power

Brief
Make Paddy Power's concession bets famous

Copywriter
Tom Woodington

Art director
Robin Temple

Planner
Sid McGrath

Media agencies
Goodstuff, M2M

Media planners
Goodstuff, M2M

Production company
Kream

Director
Kream

Editor
Kream

Post-production company
Kream

Audio post-production company
Kream

 

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