EBLEX launches virtual steak cooking iPhone application

0.0 0 Votes

LONDON - EBLEX, the body behind the Quality Standard mark, has launched an iPhone application enabling iPhone users to cook a virtual steak.

Devised by TBWA\London and developed by Acknowledgement Ltd, the iPhone application starts by asking users to choose from different cuts of beef from rump to fillet.

Users can then cook their steak to varying degrees, from rare to well done, while the steak sizzles and smokes in the pan.

However, if they take their eye off their iPhone, the steak can be entirely incinerated.

While cooking users can flip the steak by tilting the iPhone as well as adding seasoning.

The iPhone application, which forms part of EBLEX's Tough Standards, Tender Results' campaign also gives tips and instructions for cooking the perfect steak.

Share On:

  • ifillet2.jpg


  • ifillet.3.jpg


  • ifillet4.jpg


  • ifillet5.jpg


  • ifillet1.jpg



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Barclaycard 'waterslide' becomes most popular branded iPhone app

Barclaycard 'waterslide' becomes most popular branded iPhone app

LONDON - Barclaycard's "waterslide" iPhone application, which was released just 13 days ago, has become the most popular free branded advertising game in the history of the iTunes app store.

Barclaycard launches 'waterslide' iPhone game

Barclaycard launches 'waterslide' iPhone game

LONDON - Barclaycard is launching a free iPhone game to link with the latest airing of its "waterslide" ad campaign.