EBLEX 'iFIllet' by TBWA\London

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The next brand attempting to break into the iPhone application market is EBLEX, the body behind the Quality Standard mark, which has launched an application enabling iPhone users to cook a virtual steak.

After choosing from different cuts of beef from rump to fillet, iPhone users can then cook their steak to varying degrees from rare to well done. But if they take their eye off the task the steak can be entirely incinerated.

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Released: 31 July 2009

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Credits

Project name
iFillet
 
Brief
Educate consumers about how to cook the best tasting steak.

Copywriter
Craig Ainsley and Fernando Perottoni

Art director
Craig Ainsley and Fernando Perottoni

Planner
Simon Law
 
Developer
Acknowledgement Ltd

Media agency
OMD

Media planner
Ben Fox

Exposure
Digital

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