Cheerios 'Give Those Os A Go' by McCann Erickson

2.6 4 Votes

Five colourful characters, created by Aardman Animation, are the stars of McCann Erickson's latest TV work for Nestle's Cheerios.

The campaign introduces a new strapline encouraging families to Give those Os a go in a bid to encourage consumers to add Cheerios to their morning routine.

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Released: 03 August 2009

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Credits

Project name
"Give those Os a go"

Client
Ronnie Parry, Marketing Director; Whitney Velasco-Aznar, Marketing Controller; Manjit McGovern, Product Group Manager; Craig Turner, Senior Brand Manager; Sarah Applebee, Assistant Brand Manager

Brief
To encourage non and lapsed users to try Cheerios

Copywriter
John Hurst

Art director
John Hurst

Planner
Gethin James

Media agency
Mindshare

Media planner
Catherine Schrier

Production company
Aardman

Director
Stefan Marjoram

Editor
Aardman

Post-production company
Aardman

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