The Football Association 'whatever your level' by Dare

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LONDON - Dare has produced a spoof viral of Guy Ritchie's Nike first-person football ad, showing life from the point of view of an amateur footballer.

Whereas Ritchie's hero was plucked from obscurity to appear for Arsenal and Holland, the new ad's hero continues playing on Hackney Marshes in London.

The title of the ad - "whatever the level" is also a take-off of the Nike ad's title, "take it to the next level".

Dare produced the viral for the FA to encourage involvement with grassroots football.

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Released: 03 August 2009

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Rogue Films
Ron Scalpello     

James Howland

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