ESPN 'UK channel launch' by Wieden & Kennedy Amsterdam

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After securing the rights to the 46 Barclays Premier League games for the 2009/10 season, ESPN has launched a campaign ahead of the Everton and Arsenal match on Saturday 15 August.

The campaign encourages people to become part of the premiership action by signing up to recieve the sports channel via Sky.

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Released: 03 August 2009

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Credits

Project title
ESPN UK channel launch

Client
ESPN

Copywriter
Lee Hempstock

Art Director
Chris Landy

Planner
Dan Hill

Media Agency
Carat

Exposure
TVCs, OOH, national press, a nationwide bus campaign and an OOH mega site on the A4. 

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