After securing the rights to the 46 Barclays Premier League games for the 2009/10 season, ESPN has launched a campaign ahead of the Everton and Arsenal match on Saturday 15 August.
The campaign encourages people to become part of the premiership action by signing up to recieve the sports channel via Sky.
Released: 03 August 2009
Project title
ESPN UK channel launch
Client
ESPN
Copywriter
Lee Hempstock
Art Director
Chris Landy
Planner
Dan Hill
Media Agency
Carat
Exposure
TVCs, OOH, national press, a nationwide bus campaign and an OOH mega site on the A4.
ESPN is promoting its Monday night American football coverage with a new spot.
ESPN is launching a viral ad campaign fronted by Kevin Keegan and Ray Stubbs to promote the availability of ESPN via the Top Up TV service on Freeview.
© Haymarket Media Group Ltd.