Aloni 'make your wish' by Shalmor Avnon Amichay/Y&R Interactive Tel Aviv

0.0 0 Votes

Y&R Interactive Tel Aviv pays homage to the spiritual Jerusalem Wailing Wall in this print work for luxury tiles retailer, Aloni.

A note is tucked into the detailed wall tiling alongside a message in Hebrew in a visual tribute to Israel's spiritual landmark, the Wailing Wall, located in the capital city of Jerusalem.

The strapline reads 'make your wish' as it highlights the fact that people from all over the world visit the Wall to deposit messages praying for good health, success and happiness.

The campaign positions tiling manufacturer Aloni as possessing the same quality and structure as the bricks that make up the holiest wall in Israel.

Share On:

Released: 04 August 2009

  • aloni.800.jpg

    aloni.800.jpg

of

Credits

Project name
Make your wish

Copywriter
Zach Feldman

Art director
Dror Nachumi

Photographer
Alon Zaid

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Magimix 'Only the strong survive' by Shalmor Avnon Amichay/Y&R Interactive Tel Aviv

Magimix 'Only the strong survive' by Shalmor Avnon Amichay/Y&R Interactive Tel Aviv

Israeli agency, Shalmor Avnon Amichay/Y&R has created a print campaign for Magimix using fruits and vegetables to create an animated jungle scene.

Optalgin 'injury time sponsorship' by Shalmor Avnon Amichay/Y&R Interactive

Optalgin 'injury time sponsorship' by Shalmor Avnon Amichay/Y&R Interactive

Israeli agency Shalmor Avnon Amichay/Y&R superimposed ads for Optalgin painkillers over the live action during the 2009 UeFA Champions League Final.