Absolut Vodka 'anthem' by TBWA\Chiat\Day New York
TBWA\Chiat\Day have launched a creative campaign for Absolut Vodka.
At six different locations a crew of artisans have created large-scale installations out of ice blocks, wheat, two thousand hanging Absolut bottles, flying lanterns, gigantic balloons and a myriad of glass cylinders.
Each installation forms a word and is crafted to tell its part of the Absolut story.
The 30 and 60 second spots will air worldwide with its debut in the US on August 3, with other markets launching Anthem continuously during the autumn, winter and spring.