Sony VAIO 'John Malkovich' by Fallon London
Having already created the strapline 'like no other', Fallon wanted to create a campaign around the concept of 'a life like no other' - and drafted in John Malkovich.
A website was created which hosted around 15 online films, plus quirky information like his favourite recipes and childhood memories.
In addition, the audience could submit storylines for an Online Script project, curated by John himself.
Press and Outdoor activity drove people to the site.