The Daily Mirror 'football' by DLKW

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Delaney Lund Knox Warren has launched a print campaign to promote The Daily Mirror's new football site, mirrorfootball.co.uk.

The vintage feel posters feature iconic images relating to ten famous British football clubs, including Arsenal, Newcastle and West Ham.

The executions direct readers to the new Mirror website where football fans will find historic photo archives dating back to 1903.

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Released: 06 August 2009

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Credits

Project name
mirrorfootball.co.uk

Client
Lorraine Fraser, Marketing Director of National Titles, Mirror Group Newspapers.

Brief
Posters are part of an integrated campaign publicizing the launch of mirrorfootball.co.uk, a unique website combining up to the minute football coverage with access to The Mirror’s historic photo archives going back to 1903. 48 sheets are tailored to 10 UK teams and will be positioned near the grounds, using yesterday’s iconic images to encapsulate everything the clubs still stand for today.

Copywriter   
Ira Joseph

Art director 
Jackie Steers

Planner
Kathryn Ellis

Media agency
Zenith Optimedia

Media planner
Iain Brewer, Alexander Jackson

Exposure
$48 sheets outside football grounds

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