BBC 'iplayer' by Red Bee Media

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Chef and presenter, James Martin fronts this latest TV campaign to promote the new BBC iPlayer by Red Bee Media.

The campaign aims to highlight several features unique to the new iPlayer, which users may not currently be aware of. Martin presents features such as ‘Series catch up’, which enables viewers to access entire series outside the usual seven day window.

Features also include a recommendation engine, which works like the US invention TiVo, offering users suggestions of BBC programmes they might enjoy.

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Keywords:

United Kingdom, Media / Entertainment, Digital, Television, Global, Branding, Advertising

Released: 01 August 2009

Agency: Red Bee Media
Advertiser: BBC
Creative Type: Television
Sector: Media / Entertainment Digital Television
Country: United Kingdom

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Credits

Project name
BBC iPlayer - Explain campaign

Client
Helen Alder, marketing executive

Brief
Use well-loved talent to show a mainstream audience how easy and simple BBC iPlayer is to use, highlighting some functions that improve the user experience

Copywriter
Pete Hammond

Art director
Paul Barton

Media agency
BBC in-house

Media planner
Deborah Tysman

Production company
Red Bee Media

Director
Pete Hammond

Editor
Steve Turnball

Post-production company
BBC Resources

Audio post-production
BBC Resources