Nurofen 'target clifftop' by Euro RSCG

3.5 2 Votes

Nurofen is highlighting the targeted pain relief of its tables in a new TV spot created by Euro RSCG.

The Nurofen target logo opens the spot, flying into shot like a Frisbee, as it makes its way towards a woman walking her dogs on the edge of a dramatic cliff face.

The single target is joined by two further flying logos that swoop in before all three combine over the site of the woman’s discomfort, her head.

A voice over then goes onto explain how the scientifically proven formula works precisely where its needed to relieve pain in an intelligent way.

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Released: 06 August 2009

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Credits

Project name
Target clifftop

Client
Reckitt Benckiser

Brief
Promote Nurofen's ability to target the source of pain

Copywriter
Paul Glyde

Art director
Pam Mason

Planner
Sue Pedley

Media agency
OMD

Media planner
OMD

Production company
Feel Films

Director
Tom Connelly

Post-production company
Prime Focus

 

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