Nike 'hyperize' by Wieden & Kennedy Portland

4.5 2 Votes

Nike has produced an ad that takes the form of a two and a half minute music video, which launched last night across a number of music video channels.

Airing on MTV, MTV2 and BET the spot features NBA players such as Philadelphia 76er’s Andre Iguodala, Cleveland Cavs’ Mo Williams and Kevin Durant of Oklahoma City Thunder performing a rap.

Four cut down 30-second spots will launch later in the month.

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Released: 06 August 2009

Credits


Project
Hyperize

Client
Dan Alder, Nike

Copywriter
Brandon Pierce

Art Director
Mike Warzin

Producer
Tieneke Pavesic & Jeff Selis

Production Company
Streetgang Films/Furlined

Director
Andreas Nilsson
 
Editorial Company
Final Cut

Editor
Logan Hefflefinger & Stephen Burger

Post Production
Jennifer Miller

Exposure
TV

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