Specsavers 'comedy capers' by Specsavers Creative

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Specsavers Creative has created a new Irish TV campaign to promote the news that Specsavers is offering designer glasses at reduced prices.

The new campaign has been made by its in-house creative agency featuring Specsavers’ new anti-hero, named Harrison.

Harrison attempts to sabotage Specsavers advertising as he comes across a billboard promoting Specsavers 2-4-1 designer glasses offer.

The farcical plot sees the bitter competitor tying to destroy the board but every effort fails frustratingly.

The ad will be aired on Irish TV on 9 August 2009.

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Released: 09 August 2009

Credits

Project name
“Comedy Capers” (Ireland TV)

Client
Richard Holmes, Marketing Director

Brief
To promote 2-4-1 designer glasses offer in Ireland

Copywriters
Jon Crocker, Graham Daldry

Art directors
Naomi Bishop, Michael Hutchinson

Production company
Mustard

Director
Cris Mudge

Editor
Eve Ashwell at Cut + Run

Post-production company
Golden Square (Caroline McNulty, Aman Kang)

Audio post-production company
Simon Capes @ Clearcut

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