The Daily Mirror 'football' by DLKW

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Delaney Lund Knox Warren has launched a TV to promote The Daily Mirror's new football site, mirrorfootball.co.uk.

The TV ad features iconic images relating to ten famous British football clubs, including Arsenal, Newcastle and West Ham, emerging from a set of filing cabinets.

A print campaign supports the TV spot, driving people to visit the new online football archive.

 

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Released: 06 August 2009

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Credits

Project name
mirrorfootball.co.uk

Client
Lorraine Fraser, Marketing Director of National Titles, Mirror Group Newspapers.

Brief
 A 20” TVC forms part of an integrated campaign publicizing the launch of mirrorfootball.co.uk, a unique website combining up to the minute football coverage with access to The Mirror’s historic photo archives which go back to 1903. Images from the archives both old and new communicate the range of content from results and fixtures to pundits’ commentary.

Copywriter   
Phil Webb

Art director 
Vicki Foster

Planner
Kathryn Ellis

Media agency
Zenith Optimedia

Media planner
Iain Brewer, Alexander Jackson

Production company
Th1ng

Director
Run Wrake + Tom, Dick & Harry

Editor
Th1ng

Post-production
Th1ng

Exposure
National TV

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