The Daily Mirror 'football' by DLKW

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Delaney Lund Knox Warren has launched a TV to promote The Daily Mirror's new football site,

The TV ad features iconic images relating to ten famous British football clubs, including Arsenal, Newcastle and West Ham, emerging from a set of filing cabinets.

A print campaign supports the TV spot, driving people to visit the new online football archive.


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Released: 06 August 2009

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Project name

Lorraine Fraser, Marketing Director of National Titles, Mirror Group Newspapers.

 A 20” TVC forms part of an integrated campaign publicizing the launch of, a unique website combining up to the minute football coverage with access to The Mirror’s historic photo archives which go back to 1903. Images from the archives both old and new communicate the range of content from results and fixtures to pundits’ commentary.

Phil Webb

Art director 
Vicki Foster

Kathryn Ellis

Media agency
Zenith Optimedia

Media planner
Iain Brewer, Alexander Jackson

Production company

Run Wrake + Tom, Dick & Harry



National TV

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