Time to Change 'schizo' by Miles Calcraft Briginshaw Duffy

3.1 4 Votes

Time to Change, the body which aims to challenge the discrimination faced by those with mental health conditions, has launched a hard hitting new online campaign that highlights the stigma attached to schizophrenia sufferers.

The first film starts as a trailer for what appears to be a horror film called Schizo, but as the action progresses the audience realises that the main character Stuart, is just a normal guy who happens to suffer from schizophrenia.

The second shows Stuart happily entertaining a group of children at a birthday party.

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Released: 10 August 2009

Creative in this campaign:

Credits

Brief
To provocatively challenge peoples perceptions of mental health
 
Writer
Nick Bird
 
Art Director
Lee Smith
 
Planner
Mary Tucker
 
Media Agency
7Stars / Naked
 
Production Company
Steam Production
 
Director
Jonathan Pearson
 
Post Production
The Moving Picture Company
 
Exposure
Online

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