VW 'see film differently' by DDB London

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DDB London has unveiled its latest 'see film differently' campaign which promotes VW association with independent film.

The campaign features the story of three people who have each made life decisions based upon inspiring films.

The first film 'dudeism' features a man who become an evangelist for a religion based upon the philosophies  of The Big Lebowski character 'the dude'.

Another spot sees a young magician, who has decided at a young age that his future is in magic thanks to the film Charlie and the Chocolate Factory.

Rocky is the inspiration of another character in the campaign, who decided to become a weightlifter after watching the classic boxing movie.

VIDEO 1: Dudeism

VIDEO 2: Rocky

VIDEO 3: Willy Wonka

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Released: 11 August 2009

Creative in this campaign:

Credits

Project
See Film Differently

Client
Sally Chapman, Volkswagen Communications Manager

Brief
Continued Volkswagen support of Independent Cinemas

Copywriter
Graeme Hall, Hunter Somerville  

Art director
Hunter Somerville, Graeme Hall

Producer
Dawn Laren

Agency Producer
Sarah Browell

Planner
Georgia Challis

Account Director
Charlie Elliott

Account Manager
Jess Huth

Media agency
MediaCom

Media planner
Faye Turner

Production company
Moxie Pictures

Director
Seth Gordon

Editor
Luis Lopez c/o Seth Gordon in US

Post-production
Luis Lopez - US. Framestore - UK.

Audio post-production
Elmo Weber c/o Seth Gordon in US

Exposure
Independent Cinemas and selected ODEON cinemas 

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