Moto-cross riders perform acrobatic stunts mid air in this latest spot promoting Dave's coverage of the Red Bull X-Fighters tournament.
The campaign, created by Red Bee Media, has a twist though; half way through the action, the riders' bikes disappear.
Released: 12 August 2009
Project
Red Bull X-Fighters 2009
Client
Dave, the home of witty banter; Julia Restall, Marketing Manager, UKTV
Brief
To promote the second fully funded series of Red Bull X-Fighters on Dave
Writer
Sean Fenelon
Editor
Nathan Carpenter
Post-production
David Whatley
Audio post-production
Jon Hall
Exposure
Dave
Chef and presenter, James Martin fronts this latest TV campaign to promote the new BBC iPlayer by Red Bee Media.
Red Bee Media has created a new trailer to promote the BBC's coverage of the Football League.
© Haymarket Media Group Ltd.