ESPN 'premier league UK channel launch' by Wieden & Kennedy Amsterdam

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ESPN has released a TV spot promoting its coverage of the Barclay's premier league, created by Wieden & Kennedy Amsterdam.

The spot supports a previously launched print and outdoor campaign, and features shots of football fans, their memorabilia bedecked homes and humble surroundings. 

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Released: 13 August 2009

Credits


Project
ESPN UK Channel Launch

Client
Mike McKibbin, Group Marketing Director, ESPN EMEA

Brief
To launch the Barclay's Premier League on ESPN

Copywriter
Lee Hempstock

Art director
Chris Landy

Planner
Dan Hill

Media agency     
Carat

Media planner
Catherine Pronzato

Production Company
Hungryman UK

Director
Samuel Christopher    

Producer
Matt Jones

Editor
Adam Marshall    

Post Production
Glassworks Amsterdam

Exposure
TVCs, OOH, national press, a nationwide bus campaign and an OOH mega site on the A4

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