VW 'like a golf' by DDB London

4.5 8 Votes

In an attempt to position the Golf marque as the best in class model in the hatchback car market, VW has launched a TV ad highlighting how it has become a ubiquitous name referred to in many contexts.

From a witness to a road traffic incident to a woman renting a hire car, the public are seen using the word ‘Golf’ as a descriptor for a hatchback car that isn’t actually a Golf.

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Released: 13 August 2009

Credits


Project name
Like a Golf

Client
Morna Steel, Marketing Communications Manager; Josie Taylor, Communications Manager

Brief
Reinforce perceptions of Golf as benchmark in its segment.

Copywriter
Dylan Harrison

Art director
Feargal Ballance

Account Planner
Georgia Challis

Business Directors
Jonathan Hill, Paul Billingsley

Account Director
Paul Mitcheson

Production Company
Academy Films

Director
Seb Edwards

Producer
Juliet Harris

Post Production
Framestore

Media Agency
Mediacom

Media Planner
Luke Bozeat

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