VW 'like a golf' by DDB London

4.5 8 Votes

In an attempt to position the Golf marque as the best in class model in the hatchback car market, VW has launched a TV ad highlighting how it has become a ubiquitous name referred to in many contexts.

From a witness to a road traffic incident to a woman renting a hire car, the public are seen using the word ‘Golf’ as a descriptor for a hatchback car that isn’t actually a Golf.

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Released: 13 August 2009


Project name
Like a Golf

Morna Steel, Marketing Communications Manager; Josie Taylor, Communications Manager

Reinforce perceptions of Golf as benchmark in its segment.

Dylan Harrison

Art director
Feargal Ballance

Account Planner
Georgia Challis

Business Directors
Jonathan Hill, Paul Billingsley

Account Director
Paul Mitcheson

Production Company
Academy Films

Seb Edwards

Juliet Harris

Post Production

Media Agency

Media Planner
Luke Bozeat

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