NBC 'brand campaign' by Mother New York

3.0 4 Votes

NBC is position its NBC New York site as a source of information about the city for 'locals only' in a new TV campaign.

Each spot, created by Mother New York, focuses on a misfit character who, for one reason or another, is incarcerated in their home or workplace.

Because they can’t experience the city themselves they use the website to keep up with news from around the city.

VIDEO 1: Ted

VIDEO 2: Liz

VIDEO 3: Ron


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Released: 14 August 2009

Creative in this campaign:


NBC Brand Campaign

Art director
Lawrence Melilli

Matthew Mulvey

Chrsitine DoRego

Production company
Biscuit Films

Aaaron Ruell

Bruce Herrman

Post-production company
Lost Planet

TV, Print, Online

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