NBC is position its NBC New York site as a source of information about the city for 'locals only' in a new TV campaign.
Each spot, created by Mother New York, focuses on a misfit character who, for one reason or another, is incarcerated in their home or workplace.
Because they can’t experience the city themselves they use the website to keep up with news from around the city.
VIDEO 1: Ted
VIDEO 2: Liz
VIDEO 3: Ron
Released: 14 August 2009
Project
NBC Brand Campaign
Art director
Lawrence Melilli
Copywriter
Matthew Mulvey
Producer
Chrsitine DoRego
Production company
Biscuit Films
Director
Aaaron Ruell
Editor
Bruce Herrman
Post-production company
Lost Planet
Exposure
TV, Print, Online
Mother New York has created two new TV spots for US TV channel truTV, which document the over-the top reactions of people who view the action-packed truTV programming.
Dell has launched a new campaign in the US featuring its factory workers singing the song 'Lollipop' by Julius Dixon.
© Haymarket Media Group Ltd.