NBC 'brand campaign' by Mother New York

3.0 4 Votes

NBC is position its NBC New York site as a source of information about the city for 'locals only' in a new TV campaign.

Each spot, created by Mother New York, focuses on a misfit character who, for one reason or another, is incarcerated in their home or workplace.

Because they can’t experience the city themselves they use the website to keep up with news from around the city.

VIDEO 1: Ted

VIDEO 2: Liz

VIDEO 3: Ron

 

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Released: 14 August 2009

Creative in this campaign:

Credits

Project
NBC Brand Campaign

Art director
Lawrence Melilli

Copywriter
Matthew Mulvey

Producer
Chrsitine DoRego

Production company
Biscuit Films

Director
Aaaron Ruell

Editor
Bruce Herrman

Post-production company
Lost Planet

Exposure
TV, Print, Online

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