VisitSweden 'Dave goes to Skane' by Glue London

2.2 2 Votes

A lairy, slightly xenophobic British cartoon character called Dave stars in a new viral campaign promoting the delights of Skane, a region in southern Sweden.


Dave, voiced by The Fast Show’s Simon Day, is seen travelling around different areas of Skåne making disparaging and yobbish remarks about everything he sees.

 

 

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Released: 14 August 2009

VisitSweden 'Dave goes to Skane' by glue London

VisitSweden 'Dave goes to Skane' by glue London

Credits

Project name
Dave Goes to Skane

Client
Maria Johansson, marketing manager , VisitSweden

Brief
T
o increase awareness of Skåne, a region in southern Sweden to young professionals in the UK who are seeking something a little bit different to your average short break.

Copywriter
Lewis Raven

Art director
Adam King

Planner
Michaeljon Alexander-Scott

Designer
12foot6 Animation Company

Director
12foot6 Animation Company

Editor

12foot6 Animation Company

Exposure
Social communities via bought, owned and earned channels

 

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