Sky Sports 'start of season' by Brothers and Sisters

4.8 2 Votes

By getting under the skin of the football fan Sky is hoping its latest TV campaign, created by Brothers & Sisters, will help promote the broadcaster as a football fan itself as the football season kicks off.

Building on the strapline 'We know how you feel about it, because we feel the same', the campaign follows a number of fans, from female builders to aspiring footballers as they describe just what it means to be a football fan.

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Released: 10 August 2009

Credits

Project name
Start of Season

Client
David Murdin, Director, Sports and News Marketing, Sky

Brief
To announce the start of the new football season on Sky Sports

Copywriter
Andy Fowler, Mark Harris, Barry Skolnick

Art director
Andy Fowler,Mark Harris, Barry Skolnick

Planner
Matt Boffey

Media agency
Mediacom

Media planner
Rob Birch

Director
Mark Harris, Barry Skolnick

Production company
Brothers and Sisters

Editor
Cut & Run - Dan Robinson

Post-production company
Framestore

Audio post-production company
750

Exposure
Sky and terrestrial networks

 

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