Samsung 'own the angles' by The Viral Factory

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The Viral Factory has created a viral targeting the social networking generation who tend to take a lot of 'self-shot' photos.

Drawing on the interenet meme 'beware the angles', the YouTube page interlinks six different films, each of which shows how a grotesque character such as a vampire or zombie can create a flattering self shot by making the most of camera angles.

The films have been created to promote the release of the Samsung ST550 digital camera, which features a screen on the front as well as the back of the camera, the

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Released: 17 August 2009

Samsung 'own the angles' by The Viral Factory

Samsung 'own the angles' by The Viral Factory

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Credits

Project
Own the Angles

Client
Samsung Electronics

Production Company
The Viral Factory
 
Director
Jake Lunt with The Viral Factory

Producer
Stephen Plesniak

Post Production House
Time Based Arts

Exposure
Viral/Internet

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