Frijj 'swamp football' by Grey London

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Grey London has created a set of sponsorship idents for Dairy Crest's milk drink Frijj as part of a £2m deal with Sky to sponsor award-winning football show, Soccer AM.

The first ident sees a group of footballers launching into a training session, as they scramble through the muddy pitch the team's mascot, a young boy, is trampled into the swampy ground.

The second ident sees a ref attempting to present a troublesome player with a red card but finds his progress is slowed by the muddy conditions.

The strapline reads: 'Thicker, slower, better.'

Video 1: mascot

Video 2: ref

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Released: 15 August 2009

Creative in this campaign:

Related Creative:


Project name           
Swamp football

Marc Dubery - Group Marketing Director Mike Smith - Group Brand Manager

Grey London

Art director
Grey London

Grey London

Media agency            
Universal McCann
Media planner           
Alice Pott and Ben Reilly

Production company

Tudor Payne

Sarjit Baines, Azimuth

Post-production company   
The look

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