Frijj 'swamp football' by Grey London

3.3 3 Votes

Grey London has created a set of sponsorship idents for Dairy Crest's milk drink Frijj as part of a £2m deal with Sky to sponsor award-winning football show, Soccer AM.

The first ident sees a group of footballers launching into a training session, as they scramble through the muddy pitch the team's mascot, a young boy, is trampled into the swampy ground.

The second ident sees a ref attempting to present a troublesome player with a red card but finds his progress is slowed by the muddy conditions.

The strapline reads: 'Thicker, slower, better.'

Video 1: mascot

Video 2: ref

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Released: 15 August 2009

Creative in this campaign:

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Credits

Project name           
Swamp football

Client       
Marc Dubery - Group Marketing Director Mike Smith - Group Brand Manager

Copywriter
Grey London

Art director
Grey London

Planner
Grey London

Media agency            
Universal McCann
       
Media planner           
Alice Pott and Ben Reilly

Production company
Duke

Director           
Tudor Payne

Editor    
Sarjit Baines, Azimuth

Post-production company   
The look

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