O2 'money' by VCCP

3.4 7 Votes

O2 is launching its first financial products in the form of two cards; the Cash Manager and Load & Go, and is promoting the products with a TV campaign from VCCP.

The ads feature men and women performing slight of hand street majic techniques to demonstrate the benefits of the new cards.


VIDEO 1: Load & Go

VIDEO 2: Cash Manager

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Released: 20 August 2009

Creative in this campaign:

Credits

Project name
O2 Money

Client
Will Kemble-Clarkson

Brief
Launch the new O2 Money cards

Copywriter
Veryan Prigg

Art director
Kieran Knight

Planner
Cat Wiles / Louisa Fielding

Media Agency
Zenith Optimedia

Media planner
Hannah Lury

Production Company
Moxie Pictures

Director
Rupert Jones

Post-production
MPC           

Audio post-production
FactoryStudios

Exposure
TV,Cinema, Press, Retail, Online, Direct

 

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