Knorr 'salty' by DDB Canada

3.4 4 Votes

An animated salt mill is the star of this latest work by DDB Canada to promote Knorr's new Sidekicks, with 25 per cent less sodium.

The campaign highlights the brand's aim to reposition itself as a healthy family favourite.

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Released: 18 August 2009

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Credits

Project name
Salty

Copywriter
David Ross

Art director
Paul Wallace

Production company
Sons and Daughters, Toronto
 
Director
David Hicks

Editor
Brian Williams, Panic and Bob, Toronto

Music
"How am I Supposed to Live Without You", Michael Bolton

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