Knorr 'salty' by DDB Canada

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An animated salt mill is the star of this latest work by DDB Canada to promote Knorr's new Sidekicks, with 25 per cent less sodium.

The campaign highlights the brand's aim to reposition itself as a healthy family favourite.

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Released: 18 August 2009

Related Creative:


Project name

David Ross

Art director
Paul Wallace

Production company
Sons and Daughters, Toronto
David Hicks

Brian Williams, Panic and Bob, Toronto

"How am I Supposed to Live Without You", Michael Bolton

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Knorr has launched a campaign to push the message that its products now have 25% less salt.