Land Rover 'montage' by Rainey Kelly Campbell Roalfe/Y&R

2.5 4 Votes

Land Rover is promoting its Freelander 2 marque with a new campaign featuring stop frame animation.

Using photographic images, the campaign sees the landrover drive through someone's appartment, sailing over the fishtank and up the walls.

The strap line: "Why get a car when you can get a Land Rover" closes the spot.

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Released: 18 August 2009

Credits

Project
Montage

Client
Dorian Leroy, Freelander & Primary Brand communciations manager

Brief
Develop an integrated global campaign for the 2010 Freelander 2 that focuses on teh versatility and capability of the vehicle

Advertising agency
Rainey Kelly Campbell Roalfe/Y&R

Creatives
<!-- /* Font Definitions */ @font-face {font-family:Arial; panose-1:2 11 6 4 2 2 2 2 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman"; mso-bidi-font-family:"Times New Roman"; mso-fareast-language:EN-GB;} @page Section1 {size:612.0pt 792.0pt; margin:72.0pt 90.0pt 72.0pt 90.0pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} --> Graham Lang, Gethin Stout, Nick Flugge, Angie Ma

Planner
Annie Gass

Account Director
Roy Capon / Chris Hunton

Media Company
Mindshare

Production company
Partizan

Director
Chris Carins

Editor
Chris Carins

Producer
Liz Ismail (Tag)

Post-Production
Tanya Johnson (Tag)

Exposure
TV

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